Full text of this blog is found on my Good Times Making Noise blog.
Here are some Santa Cruz specific outlets to promote your show through:
Postering (printing and distribution): Clutch Couriers
Blogs: Santa Cruz D.I.Y Cruzio Weekend Santa Cruz
Daily Papers: Santa Cruz Sentinel - Add your event on thier calendar and check out which music writer covers your genre.
Weekly Papers: Good Times Santa Cruz Weekly City on a Hill (UCSC) The Voice (Cabrillo College) The Valley Post Connection Magazine Press Banner
Monthly Magazines Your Music Magazine 831 Magazine Santa Cruz Magazine
Radio KPIG KUSP KZSC (email calender listings to calendar@kzsc.org) KAZU KSCO FRSC
Event Websites www.beeets.com www.centerd.com www.localmusicvibe.com
I would suggest following and sending your show info to the following (but if you do, make sure your show is on thier calendars first).
@centerdinSCruz @YourMusicMag @santacruzshows @BestofSantaCruz @scsentinel @beeets @santacruzweekly @cityonahill @LocalMusicVibe