From Paul’s standing desk May 10, 2013

New piano in Room 1 gettin tuned by Fenton Murray next month. Thanks to master picker and slider Charlie Wallace for those keys and Wooster's own Brian Gallagher for helping us move them. It’s gotta acclimate in there for a month. Fenton’s got some sick B-3 Hammond type stuff for sale on the bulletin board. You’d be hard pressed to find better old school Hammond know-how than Fenton. New drums in there too on perm loan from Jeff Fabb while he’s on the road w/ the Durbinator and Filter. Thank you Jeff you fuckin Long Island guy...

Mountain Tamer is going into the studio to capture some of that psychadelic freakout they do so well. East Palo Alto  for those sessions...Dead Remote went to that place too...

Marc from the Humboldt Squid’s putting together the Planetarium band. Got Long John on the skins for that project. Looking forward to that collab w/ members of the Black Pajamas. Farmer Gabe’ll be using his Laney there...

Word is that Jesse’s back from Vampirates U.S tour. A Thousand Shall Fall’s been writing away in his absense. Get some o that scream on those new numbers...

It takes a hundred times to get thru my thick skull...finally got some bottled water for sale here. Some folks just don’t like that  chloronated stuff we give away.....nuthin’s free, right?

Fruit Stripe band! Roy G Biv’s making posters for them...that guy is good...

Who dropped off fliers here let’s see...

-Inciters with the Boars this Friday (tonite!) at the Bocci’s cellar right around the damn corner. Gettin some blue-eyed soul on there...they don’t fuck around!

-Sambada at Moe’s May 11. Some new members on bass and percussion in the mix there. Always some interesting grooves comin from that outfit.

-Sharon Allen and friends got their cowboy boots on down in Corralitos Cultural Center tomorrow night May 11. She was workin on some cool Little Walter tune the other night.

-Requiem for the Dead May 31 at Slim’s. Branchin out to the City that’s good. Thanks to bassman Finn for the 6x10 SWR Goliath on perm loan..

Santa Cruz Music Fest still have any slots open?

If I left you out I’ll get ya next time...Thanks for checkin in...

Getting on the Radio

Way back in January SCRS hosted a ‘Getting on the Radio’ panel. It was awesome. It was also winter flu season, so a lot of people emailed and said they were sorry they could not make it. Here are the top things I learned as well as an audio link if you feel like listening.

Audio Link: http://www.scica.org/visual-arts/scica-music-lecture-series-how-to-get-your-music-on-radio/

We *hope* to find someone to help us edit down the video, but don’t hold your breath for that, right now, focus on reading. Featured Guest Panelists:

“Sleepy” John Sandidge [DJ - KPIG & KZSC] Lois Rosson [Program Director - KZSC Santa Cruz] Geo Warner [Volunteer Coordinator for Music Programming KUSP] Sandino Gomez [Free Radio Santa Cruz]

1. Getting your own radio show on Free Radio Santa Cruz is the easist way to get your music heard. They are also the only local station that will take digital files

2. If you send KZSC (and 99% of non-commerical radio) a CD in a paper sleeve, it will not make it on air. It must be a digi or a jewel case. If you have to, hand make a few of your sleeves into this format for radio.

3. When your CD arrives at KZSC it goes to a processing locker, it gets labeled and put into the air room for general staff to play for about 2 months. After that, it gets added to the perminent collection, or it gets purged.

4. For all stations, always list what tracks are not FCC compliant on a sticker on the CD.

5. Forget commercial radio for now, they won’t even look at it. Instead make a connection with a non-commercial DJ in your area.

6. Email is the best first contact. Introduce yourself, let us know to expect your CD.

7. Follow-up to break through the noise. Try not to be annoying but following up shows the station that the musician really cares about being played and that can shift you to the top.

8. If you are producing a CD - remember:

• Make sure the cover doesn’t suck. People DO JUDGE a CD by its cover.
• List times at the end of songs (radio stations do NOT like it when they don’t know the times, makes it hard for them to build thier set, etc.) AND numbers in front of the cuts.

9. If you are sending a CD - remember:

• Include a letter size flyer (ONE SHEET ONLY) with the CD - include name of artist (and how to pronouce if unusual), genre category, contact info, breif quote & descriptoin of music, list any gigs you are promoting or tour you are doing, use easy to read fonts. Make sure there is a picture of your CD on the flyer in case it gets seperated from the CD. Do not go into a narrative history of your band - it does not help and nobody will read it. Save that for your website bio.

• If you are sending a CD to promote a specific show - list that time sensitive show date on the outside of the package when you send to radio. TRY to send at least a few weeks in advance of the date. The earlier the better.

10. College and community based radio is poised to take over. They are the only station around that still have a real local focus and mean something to communities.

Getting on the Radio

A Free Round-Table Discussion Featuring Tips and Tricks from Industry Insiders

Featured Guest Panelists "Sleepy" John Sandidge [DJ - KPIG & KZSC] Lois Rosson [Program Director - KZSC Santa Cruz] Geo Warner [Volunteer Coordinator for Music Programming KUSP] Uncle Dennis [Freak Radio Santa Cruz]

Free but donations for room rent will be accepted. The room can be cold so bring some extra layers.

We'll also have a swag table if you want to bring biz cards, upcoming show info, etc.

The Santa Cruz Institute of Contemporary Art is at the Tannery Arts Center (1050 River Street - #127).

You can park in either lot and then just walk towards the middle and you'll find the room. Facebook RSVP.